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The Right Way And The Wrong Way To Email LASIK Leads

Did you know that there’s a right way and a wrong way to email patients?  Especially prospective LASIK patients. Let’s say you have a list of LASIK leads in your database that you’d like to reactivate into new patients.  The most common approach is...
3 New Patient Referral Lessons From A Print Shop

3 New Patient Referral Lessons From A Print Shop

I had a rare experience last week.  I was in a local print shop in my hometown of Des Moines, Iowa just for looking business cards and experienced a truly “WOW” customer service moment. As I’ve mentioned in my 80/20 guide, these moments are...
What Nobody Ever Tells You About Twitter

What Nobody Ever Tells You About Twitter

I’m often asked by doctors if they should use Twitter to attract new patients.  They’re usually surprised at my answer… I typically answer with an analogy of an overzealous perfectionist.  You’ve probably met one or two in your life.  They...
JT Threw Us A Social Media Lob Ball

JT Threw Us A Social Media Lob Ball

Here’s a “freebie” status update for your practice’s Facebook page that will for sure get some positive chatter… The popular musical artist, Justin Timberlake (JT), threw us a lob ball in the social media world. He released an album...