We place LASIK ads and other refractive procedures on your behalf on various digital ad platforms.
Our proven, 14-step nurture sequence combines our call center, text messages and emails to turn leads into patients.
For those that do not book a consultation right away, our systems continue to nurture leads for 14 months.
I thought I was doing well creating Facebook ads on my own. Working with Patient Pipeline has shown me I was just scratching the surface. This has been very successful in creating more leads than I thought possible.
Blake Williamson, MD, MPH, MS
Williamson Eye Center
Baton Rouge, Louisiana
The team at Patient Pipeline has exceeded our expectations for digital marketing and has increased our lead and surgery numbers exponentially. They are responsive, creative and have a unique approach to marketing that has our team thinking differently in all the best ways.
Williamson Eye Center
Baton Rouge, Louisiana
In a three month span, we spent roughly $2,800 on ad spend and netted $140K in top line revenue.
Chad Jackson, MBA
Texan Eye | Eye LASIK Austin
With digital marketing changing at the speed of light, it's virtually impossible to stay on top of let alone ensure you're generating positive ROI. Especially with a busy practice to run.
We'll share our "secret sauce" to getting new refractive patients below. Even if you've had mediocre results in the past with paid ads.
We strategically place ads on all the major social and digital channels, such as Google PPC, Facebook, Instagram, YouTube, and TikTok.
Landing pages help you highlight what is most important for both you and your potential patients, giving them a better user experience and you a better chance of turning them into new LASIK patients.
We create offers that potential LASIK patients and refractive patients would be interested in. Once they opt-in for the information, we categorize them as a new lead.
As of 2021, we built our own Patient Pipeline Call Center. Our Call Center team is highly trained to call and text leads the lead we generate for you. Booking them directly into your calendar.
For leads that do not book a consultation right away, email & text nurture marketing is the infrastructure that holds your pipeline together, delivering valued offers while also pushing leads further down the pipeline.
Once the lead is ready to book, we book them directly into your calendar. Keeping your calendar full of new, prospective LASIK patients.
No shows are the worst. And they're typically higher with leads from social media. We've implemented a strategy that's helped reduce no shows by 47%, without having to charge for consults.
Lastly, we've created a premium online training program of videos, scripts, and guides to help your team increase their conversions from first phone call all the way through asking for reviews post-op.
Dr. Robert Butryn
Traverse City, MI
How do you want to grow your refractive surgery practice? Do you want more qualified leads and to be able to convert interested consumers into actual patients? There is an art to attracting patients to your refractive surgery practice, and then transforming those consults into real patients and surgeries.
With more practices offering LASIK today, you need a competitive edge on the market – and you need to know how to reach your target customer.
Patient Pipeline knows just how to do that for you. Handling all of your premium refractive surgery and LASIK marketing needs, we stand on the highest amount of integrity. Best quality of work. And tangible, patients-in-your-chair results.
When we approach digital marketing for LASIK marketing and Premium Lens Marketing (RLE's & ICL's included) we begin in a two step approach.
Inbound and outbound.
Here's what we mean.
We place tools on your existing website to convert the traffic you're already getting to your website into even more good leads.
Our call center calls the leads within 60 seconds, and then we follow up via text and email until the schedule a consultation at your practice.
We do the exact same lead follow up process, but now we're proactively attracting leads to you. Pulling people off of socials (primarily Google PPC, Facebook, Instagram, YouTube, and TikTok) and into your pipeline.
Our call center is still jumping on them within 60 seconds. Then we report at the end of the month how many new patients we booked into your calendar.
This has lead to positive ROI for Patient Pipeline clients.
We're really honored to work with our clients. We've partnered with them to help every step of the way.
This gave birth to our Patient Pipeline University, where we provide video training, scripts and guidance every step of the new LASIK patient journey.
"Integrity is doing the right thing, even when no one is watching" - C.S. Lewis
Admin, Operations and Support Services
Client Excellence Advocate
Ann Hartz, CPA
You know what you are doing when it comes to helping your patients. You are focused in on what they need, and you improve the vision of your patients every day.
Now you just need to get the message out there so more people come to you.
When you use Patient Pipeline, we will create a custom package just for your brand and utilize all the proper outlets to bring you the patients you need to succeed.
Some of our main focus areas are: Social Media, Pipeline Creation, Landing Pages, Email Marketing, Google Adwords, Search Engine Marketing, Customized Content, Reputation Monitoring, Local SEO, Patient Contact Forms, and more. Contact us today!
At Patient Pipeline, we have features that ensure better leads and more conversions for our clients. We focus on the unique attributes of your company so that we can provide you with 20/20 marketing vision.
We do more than build a flashy website; instead, we offer the full package of online marketing tools.
Impressive Internet Lead-To-Patient Conversion Rates
Conversions are the entire reason to work with a refractive surgery and LASIK marketing agency. There is no point in having leads if they cannot convert into real customers. At Patient Pipeline, we have an average conversion rate of 29% for our customers – which is higher than the average website conversion rate alone. We pride ourselves on not only finding the right fit but helping our clients with more targeted marketing so that the patients our clients meet with already know they are hiring them for their procedure before they arrive.
Creative Lead Captures
The way to get more leads is to give more options for collecting information. We offer more forms on your website through our high-quality landing pages so that you can get more quality leads right from your traffic. When you have your captures placed at strategic points on the website, you increase the chances that patients will fill them out and get in touch with your business.
We Get Digital
Today, the core of your patients will be online, and most of those patients are millennials. Did you know that attracting a millennial takes a particular type of advertisements and marketing?
Our team knows how to find, target, and convert millennials so that they want to use your practice for their refractive surgery procedure.
How do we know so much about millennials? Because a few of us here at Patient Pipeline are millennials. We know how to keep them interested in what you have to say, get them enthusiastic about refractive surgery procedures, and we know how to make your target audience trust that you are the right provider for them.
Brand Building At Its Finest
Your marketing is crucial because it tells potential patients about the quality of your care and what you can do for them. When your materials are lackluster, people will not take the time to get to know your practice or even consider your services.
That is why our team focuses on building your brand’s image, creating a strong brand following, and offering consistent internal marketing strategies that keep your name active. This includes social media marketing such as Facebook & Instagram ads and other platforms that have the potential to reach out to potential clients.
We work with you to make sure that your brand doesn’t fall short, especially when it comes to informing the public about what you have to offer. Our team works closely with you to ensure all your external and internal marketing aligns with that brand so that you build trust.
Speeding Up The Pipeline Process
Our marketing team knows how to make an efficient patient pipeline for refractive surgery practices. That means your leads go quicker from the initial contact to booking a consultation. When pipelines are less complicated, and customers feel streamlined, they have fewer opportunities to back out or choose a different provider.
A Steady Flow Of New Patient For Your Refractive Practice
The most prominent advantage to using Patient Pipeline is that we keep your practice thriving. When you have a continuous flow of patients coming in for consultations, you do not have to go out and hunt down more leads or deal with slow periods. Instead, the work keeps coming to you.
Patient Pipeline has been able to increase my ability to convert cold traffic on my website to new LASIK leads by 491.7%!
DR. FRANK ROSENBAUM
ROSENBAUM EYE & LASER CENTER
We receive so many new leads that I have always used Pt Pipeline Activity as a marker for how many eyes are looking at our website.
DR. STEVEN STETSON
In a world of so many choices for help in getting Patients into your practice, Patient Pipeline delivers on their promises. Thank you for your fresh approach!
KEVIN O'BRIEN, COT
FICHTE, ENDL, & ELMER EYECARE
After having Patient Pipeline for just 30 days, we've already seen 6 LASIK consults come in the door.
Dr. Timothy McGarity
Here's the process:
We follow a short, 4 step process to get you from blank slate to a new LASIK marketing, patient generating machine.