Technology has changed the world greatly over the past 20 years. As the Internet expanded and developed, blogging became popular. At first, blogging was reserved for those looking to put their thoughts down but wanted to do it for everyone to see. Then, blogging expanded to the commercial world. Companies began blogging regularly to the point where they saw an increase in their business. If your LASIK practice isn’t blogging, now would be a good time to start.

The Basics of Blogging

Blogging is not as difficult as many believe it is. It’s simply adding articles to your LASIK practice’s website for current and potential patients to read. These articles should be related to the LASIK industry or to your practice. These articles help to index your site so that it can be found when people use the Internet to search for a LASIK doctor. The link associated with the blogs can be shared via email, social media, text messaging, and other chat systems.

How to Begin Blogging

If you’ve never blogged for your LASIK practice then now is the time to start. You might be worried that it can be too difficult to get going but it really is one of the easiest things you will do on the Internet. The biggest issue people have when it comes to blogging is finding the time to sit down and write the blogs on a regular basis.

An important tip to put into practice is to blog while thinking about your patients. Try to figure out what it is they would want to read about on your website. Take common questions you get from your patients and turn them into a series of blog posts. This is an easy way to create a content plan with plenty of ideas.

When putting together blogs for your LASIK website, be sure to avoid as much medical jargon as possible. Since you are thinking like your patients you will want to write for them and not for other doctors or medical professionals. Make sure the content is simple to read, follow, and understand so that they do not click away from your website to a competitor’s website.

Blogging is a great way to showcase your expertise in LASIK, which is what will help drive potential patients to your practice. When you are able to provide an expert voice in your blogs you will see that current and prospective patients continue to visit your website and even turn into customers.

Keyword Research

Another important part of blogging is conducting keyword research. You need to include specific keywords throughout your blog content. These keywords should be targeted based on how many times they show up in Internet search results. The research is easy to conduct but it can be a bit time-consuming. It is definitely worth it though because using the right keywords in your blog posts can help your website hit the top of the first page in search results.

Contact a Lasik Marketer Today

Getting a blog started will not only help build credibility your website, it will allow people to see your practice and ultimately lead to more clients. At Patient Pipeline, we specialize in helping LASIK practices to build up their website and credibility through numerous amount of ways, one being blogs. If you’re interested in learning more about how we can help you, contact us today.