Not only is it important to have a website for your LASIK practice, it’s very important to have a blog and an About Us page. You’ve likely seen About Us pages on every website you visit. These pages are found on township websites, school websites, restaurant websites, retailer websites, and many other sites. This page is an important one that should never be overlooked. You might read someone else’s About Us page and think it doesn’t add value to the website. This cannot be further from the truth and today we will explain why.
Questions to Answer
An About Us page should answer the following questions:
- Why should visitors choose your business over a competitor?
- Who are we?
- What is it that we do?
- How do we do what we do?
- When did we organize as a business?
These questions are important to answer because they tell visitors on your website a story about your company. Most people who find your website will first visit your landing page. If they click anywhere else on your website, they are likely to click on the About Us page. Visitors who hit this page are likely on a mission to learn more about your practice and to find out why they should choose your practice over someone else’s. LASIK practices that simply discuss their services, and not anything else, are selling themselves short.
Photos are Key
The About Us page is a place to showcase what makes your LASIK practice the best in the area. For most, that is the employees, including the doctors and nurses. You should showcase them on the About Us page using pictures so patients can get to know them prior to their first visit to the office. Each photo should be accompanied by a short biography of the employee that highlights their experience and educational background.
Many medical practices provide their patients with a mission statement. The About Us page is a great place for this statement to appear. The mission statement should state your goals, your values, and how you care for your patients.
Clear and Concise Content
The most important thing you need to remember when creating an About Us page for your LASIK practice is that the content must be clear and concise. You need to relay a message to current and potential patients that explains what your practice is about, how it got to where it is today, and why they should choose your practice over all the others.
Call to Action
A call to action is a must-have on any page on your website and the same goes for the About Us page. Just because it is a bit of a different page than all the others, it should still encourage visitors to contact you somehow. Include an email address, phone number, or contact us form at the bottom of the content for visitors to use.
The bottom line here is that the About Us page on your LASIK practice website is vital to your practice’s success. Potential patients will want to find out as much information about your practice as possible and the About Us page is the best place to showcase that information.
Discover How to Get More Patients
LASIK marketing can take time and patience, and adding an About Us page is just one of the things we will help you do at Patient Pipeline. Here, we specialize in LASIK practices and help to develop a marketing strategy on how to bring patients through your doors. Ready to get more patients through online marketing? Contact us today to learn how we can help you.